Introducing Motorlux, a Reimagined Event that Builds on McCall’s Motorworks Revival’s Legacy
April 7, 2022 by Motorlux
Hagerty is excited to announce Motorlux, a fresh take on Monterey Car Week’s kick-off party which builds on the foundation of McCall’s Motorworks Revival. Returning to the Monterey Jet Center on Wednesday, August 17, 2022, Motorlux remains faithful to its elegant entertaining roots while creating elevated and artfully curated experiences that celebrate automotive, aviation, and culinary culture.
‘We are grateful to Gordon and Molly McCall for entrusting us as stewards of this prestigious gathering that they founded and grew into a world-class event,’ said Soon Hagerty, Senior Vice President of Brand, Hagerty. ‘Monterey Car Week is the most anticipated annual automotive event and we’re dedicated to ensuring that Motorlux remains the benchmark celebration of cars, craft, and community that sets the stage for the days to come.’
With refinements throughout, Motorlux will feature a themed approach to food and beverage with menus and signature cocktails created by local culinary experts. Immersive displays, showcasing automotive, aviation, fashion, and design innovators will set the stage for networking and community, encouraged by a new seating concept throughout the hangar.
New this year, Motorlux and the Monterey Jet Center will serve as a live automotive auction platform. The boutique auction, offering approximately 80 exceptional motor cars, will be presented by Broad Arrow Auctions and its team of industry veterans. The auction preview is set to take place on Wednesday, August 17, with the sale scheduled for Thursday, August 18. Additional information on the auction can be found at broadarrowauctions.com.
Motorlux is proud to continue to support the CHP 11-99 Foundation, a 501(c)(3) non-profit dedicated to helping families of California Highway Patrol officers in times of need. Since 1982, the CHP 11-99 Foundation has provided over $42 million in assistance, including $35 million in vocational and academic scholarships.
‘We love the CHP 11-99 Foundation’s mission and we are so proud to help them provide emergency assistance and scholarship support to the families of California Highway Patrol officers,’ said McKeel Hagerty, CEO of Hagerty. ‘Charitable giving has always been integral to this event. We want to honor that legacy by building on this wonderful tradition as part of our commitment to doing well by doing good.’
Ticket packages for Motorlux are now on sale. Onsite parking is now included with all ticket packages, adding a level of convenience and exclusivity to the evening.
Photo credit: Motorlux
posted on conceptcarz.com